The Wood Lab at Scripps College is pioneering work into the factors that put people at risk for victimization from Mass Marketing scams (MMS). Perpetrators of these scams usually contact their victims through email, text message, or postal mail. While some people will disregard these messages as “junk mail” or “spam” many people fall victim to such scams each year. This poster describes an investigation into several variables that were believed to influence the likelihood that a victim would respond to a scam message.